When it comes to one of the most unique Japanese wheel stories, I think the Regamaster from wheel manufacturer Desmond has to take the cake. Desmond, responsible for achieving some major milestones in Japanese tuning history, was quite an understated business. It was more of a behind-the-scenes brand, with not much public knowledge surrounding the…

Competition drifting as we know it today sits at the top tier of global motorsport, but it comes from relatively humble beginnings. Through the 1980s and 1990s, amateur drifting began building momentum at local circuits across Japan. Two key figures in the automotive space, Keiichi Tsuchiya and Daijiro Inada, came together with a vision to…

B.I.M Creative Studio, a subsidiary of tyre giant Bridgestone, was a project tasked with moving the brand into the wheel market, much like Yokohama did with AVS and Advan. Over the years, BIM created several iconic wheels. But the real groundbreaker for BIM was the Drift Master wheel, introduced around 2003. Targeted squarely at the…